The big game draws more than 120 million eyes, so brands are sparking a fireworks show off the field. This year’s lineup leans heavily on tech, health and nostalgia while keeping tone light amid recent news storms.  

Artificial‑intelligence firms dominate the billboards, with startups like Anthropic and giants such as Amazon and Google putting their chatbots front‑and‑center. A humorous clip shows a man asking a bot for a six‑pack, only to get an ad instead. Meanwhile, OpenAI counters with its own mystery spot, sparking a playful rivalry between the two companies.  

Celebrity cameos remain a staple. Fanatics Sportsbook pairs Kendall Jenner with a tongue‑in‑cheek “Kardashian” angle, while Grubhub spots George Clooney promoting a delivery discount. Other stars include Sabrina Carpenter in a Pringles‑ad, Matthew McConaughey with Uber Eats, and a trio of movie legends reviving “Jurassic Park” for Xfinity.  

Health companies are front‑and‑center, too. Pharmaceutical ads tout new blood tests for prostate and kidney disease, while weight‑loss drugs get a spotlight from Serena Williams and Kenan Thompson. The surge of medical ads has earned the event a nickname among marketers: the “GLP‑1 Super Bowl. ”  

Family and animal stories soften the commercial landscape. Budweiser celebrates its 150th anniversary with a foal and an eagle, while Lay’s follows a father‑daughter farming duo. Amazon’s Ring spot highlights community support for lost pets, and Dove champions body positivity. These narratives aim to offer viewers a brief escape from divisive headlines.  

Some surprises wait until game day, such as Poppi’s teaser featuring Charli XCX and Rachel Sennott, and Dunkin’ Donuts returning Ben Affleck alongside sitcom icons. Cadillac hints at a Formula 1 reveal, adding a dash of automotive excitement to the mix.

Super Bowl 60 Ads: AI, Celebs and a Heartfelt Twist

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