Swift Secures Voice and Image Rights With New Trademarks

Taylor Swift has taken a new step to guard her voice and image. She filed three trademark applications with the U.S. Patent & Trademark Office:

• Two cover her voice:
• “Hey, it’s Taylor Swift”
• “Hey, it’s Taylor.”
• The third protects a visual image of her holding a pink guitar and wearing an iridescent outfit on a bright stage.

All three are approved but still awaiting an attorney review.

The filings were made by her TAS Rights Management team. Swift’s lawyer, Rebecca Liebowitz from Venable, is listed on the paperwork. The artist has faced problems with AI misuse before; deep‑fake videos and fake endorsements have circulated online, raising her concerns.

Legal experts explain that these trademarks help fight AI threats. They add extra protection beyond standard “Right of Publicity” laws, which guard against unauthorized use of a celebrity’s likeness. By trademarking her voice and image, Swift can block AI systems from mimicking her without permission.

Other stars are following suit. Actor Matthew McConaughey recently secured eight trademarks, including one for his catchphrase “Alright, alright, alright.” His lawyers claim the move protects him from AI misuse and opens doors for future projects.

The new filings illustrate how artists are using the law to stay in control of their brand. As AI technology grows, more entertainers may turn to trademarks to defend their unique voices and appearances.