Target's New Style Spot in SoHo
Target has just opened a new store in SoHo, New York. This is not your usual Target store. It's a special one, all about fashion and style.
The Drop: A Unique Shopping Experience
The store features a red hallway that resembles Target's Bullseye logo. This area, called "The Drop," will change every few weeks. Currently, it showcases holiday items, including:
- Party outfits
- Home decor
- Beauty products
Broadway Beauty Bar: A Selfie Hotspot
The "Broadway Beauty Bar" is designed for selfies and social media posts. It offers a mix of beauty products:
- Some are exclusive to Target
- Others are trendy mini versions of popular brands
- Celebrity makeup artist Katie Jane Hughes has curated some of the items.
Curated By: Celebrity Picks
In the back of the store, the "Curated By" display features items picked by celebrities and creators. The first one is from Megan Stalter, an actress and comedian. She selected:
- Throw pillows
- Slippers
- Movie-themed clothing
Gifting Gondola: Exclusive Finds
The "Gifting Gondola" offers exclusive Target items. Currently, it includes:
- Holiday-themed plush toys
- Bullseye-themed products Some items may only be sold at this SoHo store in the future.
Target's Effort to Regain Style Reputation
Target has been struggling with sales, messy stores, and out-of-stock items. Shoppers have also been more selective. This new store is part of Target's effort to improve its style reputation.
The store's redesign took four months and reopens just in time for the holiday shopping season. Target hopes this new store will attract shoppers and tourists. It's one of 42 Target stores in New York City and nearly 2,000 in the U.S.
