Tether’s New Move: Plugging Stablecoins into a $3 B Online Marketplace
Tether, the firm behind the widely used stablecoin USDT, has just injected capital into Whop—a digital marketplace that lets users buy and sell goods with minimal hassle. With 18.4 million active users and an annual revenue of roughly $3 billion, Whop represents a significant opportunity for both parties.
What the Partnership Brings
- Whop’s Wallet Development Kit (WDK)
- Enables instant, cross‑border payments without bank delays.
Gives users full control over their funds and access to DeFi borrowing/lending tools.
- Stablecoin Integration
- Adds USDT and a new variant, USAT, to Whop’s payment options.
Aims to reduce friction in existing payment systems.
- Strategic Expansion
- Whop plans to enter Latin America, Europe, and the Asia‑Pacific markets.
- New financial tools will be built for users worldwide.
Leadership Voices
Paolo Ardoino, Tether CEO
“Embedding stablecoins in everyday business will make the digital dollar the most powerful currency on the internet.”Steven Schwartz, Whop CEO
“This partnership will smooth global commerce so entrepreneurs can focus on selling rather than currency conversion.”
Self‑Custodial Wallet and Scale
Whop will function as a self‑custodial wallet, allowing users to keep their own keys and move money faster than traditional banks. The collaboration seeks to attract new customers at scale, tapping into Tether’s 530 million users and $180 billion in digital dollars issued.
The Bigger Picture
This deal signals a shift for stablecoins—from niche experiments to real‑world business solutions. By pairing a massive online marketplace with a reliable digital currency, both companies aim to make cross‑border buying and selling easier than ever.
