The 2026 Trendsetters: What's Hot and Why

Current Trends

Beauty

• Rhode (bought by Elf Beauty for $1 billion) is leading the trend with simple, clean looks.
• Popular products:
• Peptide Lip Tint
• Pocket Blush
• Known for easy-to-use packaging and soft, glowing skin effect.
• Korean Beauty Brands are gaining popularity in the U.S.
• Toner Pads from brands like Medicube and Hanyul are trending on TikTok.
• Packed with Vitamin C and Niacinamide.
• Affordable and effective.

Fashion

• Slim Sneakers are in style.
• Leading brands: Puma, Onitsuka Tiger.
• New pick: Adidas Tokyo sneakers with a compact design and thin sole.
• Affordable Luxury Bags:
• JW Pei's "Hana" bag is a hot pick.
• Unique shape and clasp.
• Available in different sizes and reasonably priced.

Athleisure

• Alo's Suit Up Trousers are a top choice.
• Loose-fitting with a distinctive waistband.
• Perfect for traveling and gives a "clean girl vibe."

Hydration

• Owala Freesip water bottle remains a favorite.
• Available in different colors, with "Black Cherry" being popular.
• New competitor: HydroJug Traveler bottle.
• Similar to Stanley Cup but with less leakage.
• "Espresso" model is a TikTok favorite.

Technology

• Small Digital Cameras are making a comeback.
• Top pick: Canon G7x Mark III.
• Budget alternative: Kodak Pixpro FZ55.
• Perfect for high-quality photos on the go.