At first glance, the idea of applying blush to achieve a sun-kissed glow might seem extreme, but for many Gen Z-ers, it's a game-changer. The trend, popularized by celebrities and content creators, involves packing on a saturated rouge on the cheeks, nose, and forehead before applying foundation. But is it really worth the hype?

The "sunburnt makeup" trend has been hailed as a safer way to achieve a sun-induced glow without the harsh effects of UV rays. But what if we told you that this trend might be more about making a statement than actually getting a sun-kissed glow? After all, as beauty experts point out, blush is no longer just about subtle definition – it's become a statement product.

So, what's driving this trend? For many, it's about having fun and expressing themselves through makeup. As Stephanie Peng, author of the newsletter Beauty Unhyped, notes, "Blush is a little bit less utilitarian than it used to be. Blush can really be a statement product in the same way that 2010s eyeshadow was a statement and experimental makeup product."

But what if we told you that this trend might not be as unique as it seems? Isn't this just a variation on the classic "bronzy, contoured look" of the 2010s? Or perhaps it's just a reinterpretation of the "cold girl makeup" trend that's been circulating online?

One thing is certain, though – this trend is all about experimentation and self-expression. As makeup guru Hailey Bieber puts it, "My advice: You can always start with less and see how it feels for you. And you can build on top of that. Start off slow. See what works for you."

The Blush Bonanza: Can This Trendy Makeup Hack Really Deliver a Sun-Kissed Glow?

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