The Changing Face of Medical Professionalism

A New Role for Doctors

Doctors today are not just healers. They are also influencers. This shift is especially noticeable in cosmetic medicine, where doctors often act more like businesspeople than healers. They promote treatments that may not always be necessary—all part of their marketing strategy.

The Tools of the Trade

The tools of their trade have become props. Stethoscopes, microscopes, and even COVID-19 vaccines are used to create a certain image. This image is often shared on social media platforms like Instagram and Facebook. The goal? To attract more patients and boost their business.

Selfie Culture and Privacy

Selfie culture has changed how we view privacy. It has blurred the lines between public and private. Topics that were once considered taboo are now openly discussed—including personal health issues.

Guidelines for Professionalism

The World Medical Association has set guidelines for doctors. These emphasize the importance of professionalism. Doctors should prioritize patient care over personal gain and avoid misleading marketing practices.

The Temptation of Fame

Money and fame can be tempting. But doctors must remember their primary role: to help patients, not to build a personal brand. The lure of social media fame should not overshadow their duty to provide competent and compassionate care.