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The Future of Photos: Why Camera Companies Are Missing the Mark

USAFriday, January 2, 2026
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The way we take and share photos is changing fast.

Instagram's Perspective

Adam Mosseri, the head of Instagram, recently shared his thoughts on this shift. He believes camera companies are focusing on the wrong things.

  • Many people think of Instagram as a place for polished, professional-looking photos.
  • Mosseri argues that this perception is outdated.
  • Most people now share personal moments through Stories or private messages.

Camera Companies' Missteps

  • Camera companies are trying too hard to make everyone look like professional photographers.
  • They focus on things like more megapixels and better image processing.
  • Mosseri says this is not what people want. He believes people prefer photos that feel real and raw.

The Future of Photography

  • Mosseri predicts that in the next few years, people will prefer unpolished, unflattering photos.
  • He says imperfection will become a sign of authenticity.
  • In a world where everything can be perfected, raw and unedited photos will stand out.

The AI Challenge

  • Mosseri acknowledges that AI is getting better at creating realistic images.
  • He worries that it will be hard to tell what's real and what's not.
  • He suggests that social media platforms should label AI-generated content.
  • He also proposes that camera manufacturers could add a digital signature to photos to prove they are real.

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