It's no secret that Google's search engine prioritizes certain brands and advertisers over others. A recent report by WalletHub has shed light on the extent of this bias, revealing that less than half of the top 10 search results meet the intended query, and that nearly 60% of the results are not transparent about their sources. But how did we get here?

Imagine searching for "how to build a sustainable future" and getting results that are heavily influenced by big corporations, rather than independent experts and organizations working towards this goal. This is the reality we face when we use Google, as the search engine relies on user engagement data to determine which results to display. In other words, it shows us what we want to see, rather than what we need to see.

But what if we want to see beyond the echo chamber of faulty results? What if we want to find information that challenges our assumptions, rather than reinforces them? It's crucial that we start questioning the sources and biases that shape our understanding of the world.

Here's a thought-provoking question: What if Google's algorithm is not just biased towards big brands, but also towards our own confirmation biases? What if it's designed to show us what we want to see, rather than what we need to see? This raises questions about the role of technology in shaping our experiences and perceptions.

Another question: What would happen if we were to start using search engines that prioritize transparency and accountability? Would we start to see a shift towards more independent and diverse sources of information? The answer, of course, is yes.

The Google Conundrum: Ads and Bias Abound

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