The Hidden World of LEGO: Where Bricks Tell a Story

In Denmark, a secret museum holds the history of LEGO, a toy that has been a part of many childhoods. This museum, only accessible to LEGO employees, showcases the evolution of the iconic brick.

The Beginnings

The museum is located near the original home of LEGO's founder, Ole Kirk Kristiansen, reminding visitors of the company's modest beginnings. The name LEGO itself comes from the Danish phrase "leg godt," meaning "play well," reflecting the brand's philosophy.

The Evolution of LEGO

The museum is filled with some of the earliest LEGO bricks, including pieces from the 1950s. One of the most significant items is the first LEGO "system" ever assembled, a small town that set the stage for the company's future. This system, introduced in 1955, ensures that every LEGO brick, no matter when it was made, can connect with any other.

Over the years, LEGO creations have evolved from simple medieval villages to complex architectural marvels. The collection includes vintage sets that still work perfectly, like a drawbridge castle from the 1970s. Alongside these classics, the museum displays intricate creations such as miniatures of famous landmarks and LEGO flower bouquets.

LEGO House

LEGO House, a massive monument to the toy, is filled with 25 million LEGO bricks. The "Tree of Creativity," made of over 6 million bricks, is the largest LEGO build in the world. Behind all these creations is a team of about 700 designers.

The Philosophy of LEGO

André Doxey, the LEGO Group's first American Head of Design, emphasizes that creativity, not technical skill, is key to LEGO's enduring appeal. He believes LEGO's popularity comes from the freedom it offers, allowing people to imagine and create anything they want.

LEGO's Appeal

LEGO's appeal extends beyond childhood, with a growing market of Adult Fans of LEGO (AFOLs). However, children remain the company's main focus. Design Master Milan Madge stresses the importance of seeing the world through children's eyes. While modern designs are often created digitally, Madge prefers working with physical bricks, highlighting the tactile connection between the mind and the creative process.

The Challenge of Sustainability

Despite its success, LEGO faces a significant challenge: its reliance on plastic. The company has tested over 600 different materials but has yet to find a sustainable alternative that meets its strict quality, safety, and durability standards. LEGO has ambitious climate pledges, aiming for 60% of its materials to be from sustainable sources by the end of the year. However, the search for a sustainable solution continues.