The Mystery of 67: How a Number Became a Global Phrase

The Rise of "67"

In 2025, the word of the year was not a word at all, but a number: "67". This number became a popular phrase among young people, and it's not just any number, it's pronounced "six-seven". It's not clear where it came from, but it's been used in different ways by different people.

Meanings and Usage

• So-so: Some say it means "so-so".
• Maybe this or that: Others use it to say "maybe this" or "maybe that".

Brainrot Slang Trend

The phrase "67" is part of a trend called "brainrot slang", which is all about being silly and having fun with language.

Rich History

The phrase "67" has a rich history. It's been linked to:

• A song by Skrilla
• A tall NBA player named LaMelo Ball
• A kid who went viral for using the phrase at a basketball game

Expert Opinions

Experts say that "67" is more than just a meme. It's a way for people to:

• Connect
• Express themselves

It's also a sign of how quickly language can change and spread around the world. In fact, the use of "67" in digital media skyrocketed in 2025, showing just how popular it had become.

Other Contenders

Other words that were considered for the word of the year included:

• agnetic
• aura farming
• Gen Z stare
• overtourism
• tariff
• tradwife

But in the end, "67" stood out as the most popular phrase of the year.