The Real Points Nike Missed at the Super Bowl

Caitlin Clark is a big reason why women's sports have experienced a major comeback. She brought in the crowds. The most watched NBA TV game even had her in it. Nike decided to highlight women's sports in a Super Bowl ad. There was a problem. Things went awry. Picking open the door for a woke lecture The brand did, Nike choose a rapper to narrate the ad. The voice of the ad said that boys criticizing girls sports by telling them what they couldn't become, when they said they could. "You can't win, so win".

The ad aimed to motivate, but came off a strange if anyone is telling female athletes they cant win thats Nike Nikes active support for transgender sports threatens the progress of women's sports and undoes its message. Common sense would understand this, Nike rarely brands itself as a company that supports women. Nike goes against someone who looks like who women's sports are. Ditching its customers might really be a nation wide issue. Nike has global sports bra | sales. It seems a big problem for a company that wants to market that product to females and want them to feel more confident.

Actions