The Rise of Digital Stars: Khaby Lame's Big Business Move

Khaby Lame, the silent TikTok sensation, has made a huge splash in the business world. He recently sold a part of his company for a whopping $975 million. This deal shows just how much influence social media stars have these days.

A TikTok Giant

Lame is not just any TikToker. He has over 2.6 billion likes and more than 160 million followers, making him the biggest name on the platform. His fame has opened doors to big brand deals with companies like Hugo Boss, Airbnb, and Binance. He even launched a special collection with Hugo Boss and worked with Hollywood studios.

The Rise of Livestream E-Commerce

But what makes Lame's success even more interesting is the growing trend of livestream e-commerce. In China, this market is huge, bringing in over $40 billion in 2024. It's expected to grow even bigger, reaching $672 billion by 2033. In the U.S., platforms like TikTok Shop and Whatnot are also seeing success, with Whatnot alone making over $6 billion in annual sales.

Digital AI Twin: A Smart Move

Lame's digital AI twin is a smart move. It allows his company, Rich Sparkle, to use his popularity in different markets at the same time. This deal is a big step for Lame, but it also shows how social media influencers are becoming major players in the business world.

Forbes Recognition

Forbes ranked Lame #10 on their 2025 list of Top Creators, with estimated earnings of $20 million. His average engagement rate is 0.86%, which is pretty impressive. With millions of views per video, Lame's success is a testament to the power of social media and the opportunities it offers.