environmentliberal
The Unseen Cost of AI: Energy, Water, and You
USASaturday, August 23, 2025
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AI's Energy Consumption
AI is everywhere these days. It's in our phones, our search engines, and even our email. But have you ever thought about what it's doing to the planet?
- Energy Usage: Every time you use AI, it's using energy. And most of that energy comes from fossil fuels.
- Greenhouse Gases: That means greenhouse gases are being released into the atmosphere. And it's not just a little bit. It's a lot.
Data Centers: The Powerhouses Behind AI
- Energy Demand: Data centers handle all the queries, store the data, and send out the information. As AI becomes more popular, these data centers are using more and more energy.
- Power Grid Strain: That's causing problems for the power grid.
- Water Usage: Plus, they need a lot of water to keep cool. Some of the bigger ones use up to 5 million gallons a day. That's enough water for a small town!
The Invisible Impact
- Hidden Costs: Most people don't see the impact of AI on the environment. It's not like when you use your phone and the battery drains. You don't see the energy being used.
- Real Impact: But it's there. And it's real.
Efforts to Improve Efficiency
- Tech Companies: Tech companies are trying to make things better. They're working on making chips and data centers more efficient.
- The Catch: But there's a catch. The more efficient things get, the more we use them. It's like when cars replaced horses. We didn't travel less. We just traveled farther.
The Numbers Don't Lie
- Simple AI Prompt: A simple AI prompt can use 23 times more energy than a regular Google search.
- Complex Prompt: A complex prompt can use 210 times more.
- 3-Second Video: A 3-second video? That uses 15,000 times more energy than a simple search.
Comparing AI to Other Activities
- Netflix: Watching an hour of Netflix uses more energy than a complex AI text prompt.
- Zoom: An hour on Zoom with 10 people uses 10 times that much.
What Can We Do?
- Limit AI Use: We can limit our use of AI.
- Human-Captured Images: We can use human-captured images instead of AI-generated ones.
- Concise Answers: We can ask for concise answers.
- Google Search: We can even type "-ai" into Google to avoid AI overviews.
- Ecosia: We can use search engines like Ecosia, which uses profits to plant trees.
Broader Impact
- Social Media and Cryptocurrency: AI is only a small part of the problem. Most of the energy used by data centers comes from things like social media and cryptocurrency.
- Limit Time: We can also limit our time on social media. Less time means less data collected, less energy used, and fewer carbon emissions.
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