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Tiger Woods's Brand: New Launches and Hopeful Turnaround

USAFriday, October 25, 2024
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Tiger Woods's clothing brand, Sun Day Red, has been through some tough times since it split from Nike. Fans were upset about the high prices and low availability. But things might be looking up. Recently, the brand launched new products with a focus on both men and women. The brand introduced 'The Laurie Chain Stitch Hoodie' in two new color combos: bone/green and light pink/cream. Priced at $135, this hoodie is meant to be a performance piece. It's already available in nine color combinations and sizes from S to 2XL. Sun Day Red also released 'Sun Day Red Women’s Elevated Essentials'. This line offers functionality and style at $110. It comes in three colors: white, pink, and navy. Fans seem to be liking these new launches. They've been commenting positively on Instagram. However, international shipping is still not an option. The brand faced backlash when it opened its first store at Pebble Beach. Fans complained about the high prices and questioned who else would wear these clothes. Some even bought items to resell on eBay for a higher price. But the recent launches seem to be changing the tide. People are reacting positively to the new products. What do you think about Tiger Woods's brand's new direction?
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