TikTok steps into live event streaming with a separate app

TikTok has just launched TikTok Pro Events, a dedicated app for U.S. users to track live entertainment moments like the 2026 FIFA World Cup. Instead of sifting through clips in the main feed, users can dive into a curated hub that highlights major happenings.

How It Works

• Trending Tags & Event Hubs: Explore real-time updates and join discussions.
• Earn "Stars": Users collect Stars through engagement, which can be redeemed for merch, store vouchers, or donated to charity.
• Free to Download: Available on the App Store and Google Play, but currently U.S.-only.

The Big Question: Will Anyone Use It?

Right now, searching “FIFA World Cup” in the main TikTok app already surfaces similar hubs and posts. So why create a separate app?

Speculation points to revenue. TikTok’s U.S. operations are now managed by a new business group that profits from ads, sponsorships, and deals. A dedicated app could open new monetization channels—making it less about convenience and more about business.

Privacy Concerns Linger

TikTok recently introduced Local Feed, which uses GPS, IP addresses, and past posts to guess your location—unless you opt out. Critics have already raised alarms about data collection, and with another app focused on events and rewards, users may question whether TikTok prioritizes profit over privacy.

A Test Balloon?

TikTok Pro Events could expand if creators and fans adopt it—or vanish quietly like past features. Either way, it’s another move in TikTok’s quest to reshape how we watch and share live experiences.