TikTok's New Tricks for Movie and Show Lovers

TikTok is rolling out two fresh ad options designed to help movie studios and streaming services convert hype into real sales and new sign-ups. The primary goal? To show users content they will love.

Streaming Ads: Leveraging AI for Engagement

The new Streaming Ads feature utilizes Smart+, TikTok’s AI-powered toolkit. Although Smart+ has been around for 15 months, this is its first major application in streaming ads. The tool shows real clips from shows to users who enjoy entertainment content, aiming to boost subscriber numbers for streaming services.

How Streaming Ads Work

• Video Carousel: Displays four clips from different titles.
• Interactive Card: Features various tiles, making it easy for users to find something they like.

The Big Question: Will These Ads Work?

TikTok is known for its short, fun videos. Will users engage with longer ads? Only time will tell.

TikTok’s Ambition

TikTok aims to make ads more engaging, turning casual viewers into paying customers. It’s a big challenge, but TikTok is giving it a shot.