Toei, a longtime film distributor, is stepping into video games with its brand “Toei Games. ” The company plans to start on PC, releasing titles through Steam before moving to consoles.  

Rather than turning old movies into games, Toei wants to create original stories that feel like new “Toei” experiences.  

The company’s leader says the gaming venture will be a core part of Toei’s future, matching its film and TV businesses.  

Toei’s long‑term plan, called “TOEI NEW WAVE 2033, ” views games as a global language that can spread the company’s reach worldwide.  

The first set of games will be revealed on April 24, and a popular developer, Kairosoft, may contribute one of the titles.  

The new studio aims to bring fresh ideas and technical skill from film production into interactive media, hoping to stand out in a crowded market.  

With its 75th anniversary coming up, Toei is looking to make gaming a lasting pillar of entertainment for fans everywhere.


# Toei Enters the Gaming Arena with “Toei Games”

- **Launch Platform**:  
  - *PC first*: Titles will debut on Steam.  
  - *Future consoles*: Plans to expand later.

- **Creative Direction**:  
  - Instead of adapting existing films, Toei will craft **original stories** that feel like fresh “Toei” experiences.

- **Strategic Vision**:  
  - The gaming venture is positioned as a core pillar alongside Toei’s film and TV businesses.  
  - The long‑term roadmap, **“TOEI NEW WAVE 2033,”** treats games as a global language to broaden worldwide reach.

- **Upcoming Highlights**:  
  - First game lineup revealed on **April 24**.  
  - A popular developer, **Kairosoft**, may contribute a title.

- **Innovation & Talent**:  
  - The new studio will blend film production’s fresh ideas and technical skill into interactive media, aiming to stand out in a crowded market.

- **Milestone**:  
  - With its 75th anniversary approaching, Toei seeks to make gaming a lasting pillar of entertainment for fans everywhere.



Toei Turns the Page: New Gaming Studio Launches Fresh Adventures

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