True Religion’s Comeback: Is a Sale on the Horizon?

Ever heard of True Religion? It's that jeans brand from the early 2000s known for its flashy designs and celebrity fans. Well, it seems like they might be up for sale! The company that owns True Religion is looking into selling it after a tough decade filled with bankruptcies. But things are looking up now – their sales jumped by around 20% last year, bringing in about $80 million before taxes and other costs. No one knows yet how much the brand could sell for, but experts think it might go for a few times its earnings. The sale process started in January, with many big names in fashion being considered as potential buyers. A company called Baird is helping with the sale, but they aren't saying much about it.

True Religion has had quite a journey. It started out in Los Angeles and became famous for its unique jeans that celebs like Jessica Simpson and Britney Spears loved. But over time, cheaper brands and changing fashion trends made things tough. The brand even went through two bankruptcies! Now, with new leadership, True Religion is trying to win back fans by focusing on a new group of shoppers. They found that their customers are more loyal than those of other big brands. The CEO thinks the brand could become huge again and make $1 billion in sales over the next few years!

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