Science has a trust problem. It’s not just about vaccines, but anything that feels mysterious or scary. Take vaccines, for instance. They’re a miracle, but who wants to be poked with a weakened germ? It’s all about trust. Recently, a big vaccine skeptic, Robert F Kennedy Jr, was nominated for a top health job. He thinks vaccines are unsafe and wants to investigate a link to autism. This worries scientist Katelyn Jetelina, who says fear is the real danger. She’s not worried about what RFK Jr might do, but how his views could make people hesitant to vaccinate.

Physicians and science communicators are trying to set the record straight. Deborah Blum, a science journalist, says people feel like science is bossing them around. They walk away feeling stupid. So, how do we bring them back? Blum and others suggest being more relatable, using humor, and meeting people where they are – like on social media.

Dr William Flanary, an ophthalmologist, uses humor to teach about healthcare on TikTok and YouTube. He’s not boring, and he keeps his videos short because no one has time for long lectures. He agrees that echo chambers are a problem, and scientists need to go where the people are, not just stick to traditional channels.

Katelyn Jetelina has a newsletter where she breaks down science into simple terms. She shows her vulnerabilities, which makes people trust her more. Elijah Yetter-Bowman, a filmmaker, shows that personal interaction is key. He screened a documentary about dangerous chemicals in firefighters’ gear and hosted a Q&A. This helped change minds and even got the union to prioritize removing these chemicals.

Local journalists can also help. They know their communities best and can make science feel more personal. This is how trust is built. Being humble and honest is important too. Science communicators should listen to people’s concerns and take them seriously. They should also acknowledge what we don’t know and how we’re working to find out.

There’s hope though. Most people still trust vaccines. But in a world where misinformation spreads fast, we need more scientists to care and reach out.

Trusting Science: A Casual Chat

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