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TSMC's Shifting Gears: A Closer Look

TaiwanTuesday, January 20, 2026
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TSMC, the world's leading chip maker, just had a quarter that would make anyone sit up and take notice. They made a whopping $16 billion in profit, which is 35% more than last year. But here's the thing: it's not just about the big numbers. TSMC is changing how it does business, and that's what really matters.

Pricing Strategy: A Double-Edged Sword

First off, TSMC is raising prices. But it's not a one-size-fits-all hike. They're charging more to companies like Nvidia, which makes AI chips. These companies can afford it because they sell high-end products. But for companies like Qualcomm and MediaTek, which make chips for smartphones, the price hike is a bigger deal. They can't just pass on the costs to consumers who are already paying a lot for their phones.

This is a smart move for TSMC, but it's not without risks. If Samsung gets better at making chips or if there are changes in global politics, TSMC's pricing power could take a hit.

Shifting Customer Base: From Apple to AI

Now, let's talk about Apple. For years, Apple has been TSMC's biggest customer. But that's changing. Apple's share of TSMC's revenue is shrinking, and companies like Nvidia are taking up more space. This means TSMC's business is becoming less predictable. Apple's orders were steady, like a metronome. But companies like Nvidia can change their orders quickly, which could make TSMC's earnings bounce around more.

Supply and Demand: A Growing Challenge

TSMC is also facing a big challenge: they can't make chips fast enough. They're running at full capacity, but demand is still outstripping supply. They're planning to spend a lot of money to build more factories, but it takes time. So, even if demand keeps growing, TSMC might not be able to keep up.

The Next Generation: 2-Nanometer Chips

And then there's the next generation of chips, the 2-nanometer ones. The market is expecting big things, but TSMC is saying it might take longer than people think to get these chips up and running. So, we'll have to wait and see if the market is getting ahead of itself.

Rising Costs: A Global Expansion

Finally, TSMC's costs are going up. They're spending more money to make each dollar of revenue. This is partly because they're building new factories in places like Arizona, Japan, and Germany. These factories are important for political reasons, but they're not as profitable as their Taiwan factories.

The Takeaway

So, what's the takeaway? TSMC is in a strong position, but there are challenges ahead. Investors will be watching closely to see how TSMC handles these issues in the coming years.

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