TUI's Cautious Step into 2026

TUI, the largest travel company in Europe, has unveiled its plans for 2026. The company is adopting a cautious approach to its predictions.

Revenue Growth: A Modest Increase

TUI expects its revenue from selling trips to rise by 2% to 4%. This forecast is lower than some analysts anticipated, reflecting the company's prudent stance.

"The world is full of uncertainties right now. Economic and political factors make it challenging to predict the future."

Profit Growth: A Cautious Optimism

The company also anticipates its profits to grow by 7% to 10%. This figure represents the money TUI makes after paying all its expenses. However, TUI is not promising big numbers, emphasizing a "hope for the best, prepare for anything" strategy.

Why the Caution?

TUI's cautious outlook may stem from the current global situation:

• The world is still recovering from the pandemic.
• Political issues can disrupt travel at any time.

By avoiding big promises, TUI is prioritizing realism over overly optimistic projections.

A Smart Approach

Some might be disappointed by the modest forecasts. However, TUI's honesty is refreshing. The company is not ignoring problems but facing them head-on.

"It's better to be safe than sorry."