Tyson’s New Fight for Real Food

Mike Tyson, once the heavyweight king of boxing, has joined forces with a health campaign that aims to shift America’s eating habits. In a brief 30‑second commercial aired during the Super Bowl, the former champion urges viewers to ditch processed foods and head over to RealFood.gov for the latest federal nutrition advice. The ad, backed by MAHA Center Inc., ends with a clear call‑to‑action that points to the government’s new dietary guidelines.

The Core Message

Processed food kills, real food saves.

Tyson’s own story adds weight to the pitch. He has spoken openly about past struggles with overeating, even confessing moments of despair and the loss of his sister to a heart‑attack linked to obesity. By sharing this personal history, he hopes to inspire others to make healthier choices.

New Federal Rules

Behind the scenes, the campaign is tied to a fresh set of federal rules released earlier this year. The new Dietary Guidelines for Americans, announced by the Department of Health and Human Services together with the Department of Agriculture, redesign the food pyramid to highlight:

• Protein
• Dairy
• Healthy fats
• Fruits and vegetables
  while shrinking the role of whole grains.

These guidelines are freely available on RealFood.gov, a site that also explains how to interpret the updated recommendations.

Partnering with MAHA Center Inc.

The commercial’s partner, MAHA Center Inc., has recently pushed for broader food reform. In addition to the guidelines, regulators are loosening rules on artificial color labeling and expanding acceptable natural ingredients like beetroot red and spirulina extract. These changes suggest a broader move toward transparency in food labeling.

Tyson’s Recent Boxing Match

Tyson’s involvement comes after a recent boxing match against Jake Paul, which he lost in a unanimous decision. The bout was streamed on Netflix and originally slated for July but moved to November due to illness. At 58, Tyson remains a public figure whose endorsement of healthy eating carries significant influence.