U. S. Auto Market Sees Mixed Results in 2025: GM Leads, Jeep Turns Around

GM Leads the Pack with Strong Sales Growth

In 2025, the U. S. auto market showed signs of recovery, with General Motors (GM) leading the pack. GM reported a 5.5% increase in annual sales, thanks to strong demand for electric vehicles (EVs) and popular models like the Buick Envista. Despite a 6.9% dip in the fourth quarter, GM sold over 2.85 million vehicles, securing its position as the top seller in the U. S.

Other Automakers See Gains

• Toyota's sales grew by 8%.
• Hyundai and Kia each achieved record sales for the third consecutive year.
• Honda managed a modest 0.5% increase.
• Stellantis, the parent company of Chrysler, faced a 3.3% decline as it works on a U. S. turnaround plan.

Jeep Ends Sales Decline

Notably, Jeep, a Stellantis brand, ended its annual sales decline with a slight increase of less than 1%, marking its first annual sales gain since 2018.

GM's Success Factors

GM's success can be attributed to its diverse lineup and strong market strategy. The company increased its market share by half a percentage point to 17% and boosted EV sales by 48%, becoming the second-largest EV seller in the U. S. behind Tesla. GM's president of North America, Duncan Aldred, expressed optimism about the company's future, citing strong demand across all price points.

Market Outlook

The overall U. S. auto market is expected to have grown by about 2% to 16.3 million units in 2025, according to Cox Automotive. This growth reflects a recovering market and increasing consumer confidence. However, challenges remain, particularly for brands like Jeep, which must sustain momentum after ending a prolonged sales decline.