UFC 324: Cheaper Fights, More Ads, and Bigger Bonuses

A New Era for UFC

UFC 324 marked a historic shift as the first event under Paramount's streaming deal. This change brought an end to expensive pay-per-view nights, offering fans a more affordable viewing experience. However, the new format introduced ads during walkouts and corner chats, which sparked some grumbles among fans.

Dana White's Response to Ad-Heavy Broadcast

UFC president Dana White addressed the backlash, admitting he hadn't seen the ad-heavy broadcast yet. He acknowledged that this was all new and a work in progress. White explained that the cheaper price tag meant someone had to make up the difference, and that's where the ads came in. He also hinted that Paramount was now calling the shots, but he seemed okay with that.

Bigger Bonuses for Fighters

The new deal wasn't just about ads. It also brought bigger bonuses for fighters. White revamped the bonus structure, increasing the total payout to $450,000. This included $100,000 Fight of the Night bonuses and $25,000 for knockouts or submissions. Fighters like Ty Miller, Josh Hokit, Justin Gaethje, and Paddy Pimblett cashed in on these new bonuses.

A Wider Audience and a Win for Fighters

White argued that the new format would bring in a wider audience. He also made it clear that the shift to Paramount wasn't just about the fans. It also revised the bonus structure, putting more money in the fighters' pockets. So, while some fans might miss the ad-free experience, the new deal seems to be a win for both the sport and the athletes.