European Watch Company, a Boston‑based family business that has sold luxury watches for over three decades, is bringing its new online magazine to the world. Crown & Caliber was originally a platform for pre‑owned watches and now becomes a daily source of stories about timepieces, fashion, travel and more. The move is meant to turn a loyal fan base into a broader community of readers who love both watches and the lifestyle around them. 

The relaunch follows Crown & Caliber’s purchase by EWC in 2024. After the acquisition, the magazine is expanding its editorial reach to a global audience while keeping the original community on social media. The new format will publish frequent articles that blend expert horology with everyday culture, aiming to inform, inspire and entertain. 

At the top of the new venture is Editor‑in‑Chief Alexandra Cheney, who has two decades of publishing experience. She will lead a worldwide team of writers and shape the magazine’s direction toward luxury, technology and adventure. Cheney believes that detail matters to collectors and wants stories that reflect that high standard. 

EWC’s reputation for quality watches and Crown & Caliber’s editorial voice combine to create a platform that connects collectors with the broader lifestyle surrounding their passion. The partnership hopes to grow readership through top‑tier content and strategic collaborations. 

The name Crown & Caliber itself points to watchmaking precision and a pursuit of excellence in life. The magazine promises to celebrate craftsmanship, adventure and meaningful moments through engaging storytelling. 

European Watch Company remains a trusted name in the luxury watch market, known for its wide selection and personalized service. Crown & Caliber offers a fresh way to experience that expertise in a digital format that speaks to today’s audience. 

The launch signals a shift toward integrated storytelling, where watches are just the starting point for broader cultural conversations.

Watch Life Redefined: A New Digital Style Hub

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