What Drives Ukraine's Generations?

Ever wondered what makes young people in Ukraine tick? A survey done by Academy DTEK with hh. ua|grc in 2019 asked 2, 182 people aged 15 to 72 about their values. They found some interesting stuff! Younger folks, like Gen Z and Y, really like new ideas and being creative. They're not afraid of risks and love adventures. Older folks, though, value traditions and security more.

When it comes to work, each generation wants something different from their boss. Gen Z wants to be able to ask any question, no matter how silly it might sound. Gen Y wants their boss to talk about their career growth. And Gen X? They want a boss they can trust and who creates a supportive team environment. This info is super useful for businesses and the government in Ukraine. It gives them a clear picture of what each generation values and wants at work.

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