When Respect Becomes a Service
A Chinese gig‑app that let users pay for someone to perform a traditional bow at Lunar New Year celebrations has been discontinued following widespread backlash. The service featured a worker in orange kneeling before an elderly couple, sparking accusations that the practice commodified filial piety.
Key Points
Offensive Concept
Critics argued that turning a deeply cultural act of respect into a paid service dilutes its meaning.Owner’s Response
The app’s owner announced the removal after “careful thought,” citing user complaints.Current Offerings
The company still provides a quick‑call greeting service. The expensive two‑hour bowing package is no longer available.Refund Policy
Customers who had already booked can receive a refund or an extra payment.
Service Rationale
The app claimed it helped people far from family or with mobility issues maintain holiday customs and suggested online visits could reduce social anxiety during the busy season.Broader Context
Proxy services are common in China because hiring is inexpensive and convenience is valued. Users often employ such apps for hospital visits, pet care, or standing in long lines.Official Reaction
A state newspaper described the bowing idea as “awkward” and warned that paying for personal tasks could lead to legal complications.Related Labor Issues
The incident occurs amid national concerns about overworked delivery workers, who received praise from President Xi for keeping cities operational.
