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Former Baywatch Star Carmen Electra Leads Lawsuit Against New Hampshire Nightclub Over Unauthorized Photo Use

Twelve Models Accuse Venue of Privacy Violations and Career Harm

A group of twelve professional models, spearheaded by former Baywatch star Carmen Electra, has filed a lawsuit against a New Hampshire nightclub, alleging that the venue used their photos without consent to promote itself on social media. The images, dating back to 2011 when the club operated under a different name, allegedly linked the models to the adult entertainment industry—a claim that could have lasting reputational and financial consequences.

Legal Claims: Privacy, Publicity, and Trademark Violations

The lawsuit asserts multiple violations, including:

• Unauthorized use of likeness, violating privacy and publicity rights
• False endorsement claims, suggesting the models supported or worked at the club
• Federal trademark infringement, seeking compensation for damages

The legal team argues that such misuse can irreparably damage a model’s career, not just in fashion but across industries—Electra’s background in music, writing, and business underscores the breadth of the potential harm.

A Pattern of Legal Action

This isn’t an isolated incident. Some models involved have previously sued similar clubs in nearby states for the same issue, indicating a possible trend of exploitative marketing tactics in the nightlife industry.

The Club’s Defense: Denial and Disputed Ownership

The nightclub’s parent company has firmly denied the allegations, calling the lawsuit baseless. Business records suggest the venue underwent ownership changes over the years, complicating liability claims. However, the current leadership maintains there was no wrongdoing.

Next Steps: Jury Trial Sought

With the models’ legal team pushing for a jury trial, the case could set a precedent for how nightclubs and businesses handle promotional imagery—especially when it involves high-profile individuals.