Who's Really Leading the Cheer? Fans or Stars?

Ever wondered who's really calling the shots in spreading national pride online? A deep dive into Chinese social media shows that fans, not celebrities, are the real trendsetters.

The Data Speaks

• Over 8 million posts and comments were scanned using smart tech.
• Surprising find: Fans have more sway over stars than the other way around.

Who's Setting the Tone?

• Fans are the ones setting the tone for nationalistic messages.
• Celebrities just pick up on what's already popular.
• Especially true for fans with certain political views.

The Power Shift

This flips the script on how we think about nationalism online:

• Not just big names driving the conversation.
• Everyday people in online communities are the real powerhouses.
• Big deal in places where the government has a strong hold.

Final Thought

So next time you see a trending patriotic post, remember:

• It might not have started with the famous faces.
• It could be the fans pulling the strings.