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Who's Really to Blame for Keon Coleman's Struggles?

Buffalo, USAWednesday, January 21, 2026
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Terry Pegula, the owner of the Buffalo Bills, recently disclosed that the team's coaching staff played a significant role in the decision to draft wide receiver Keon Coleman. Pegula's comments came during a press conference following the firing of head coach Sean McDermott.

Key Points from the Press Conference

  • Brandon Beane, the team's executive, ultimately made the pick, but the coaching staff had a strong influence.
  • Beane, who was recently promoted to president of football operations, tried to explain the situation but was interrupted by Pegula.
  • Pegula emphasized that Beane was a team player and took the coaching staff's advice, even though Coleman wasn't Beane's top choice.

Keon Coleman's Struggles

Coleman, a second-round pick in 2024, has had a rough start to his NFL career:

  • Disciplined by the team in November.
  • Was a healthy scratch for four games this season.
  • Underwhelming performance on the field: 38 catches for 404 yards and four touchdowns in 13 games.

Beane's Perspective

Beane acknowledged the need to improve the wide receiver room but insisted that the team isn't giving up on Coleman. He attributed Coleman's struggles to maturity issues rather than on-field performance. Beane also clarified that while the coaching staff had a say in the pick, he ultimately made the decision and wouldn't have chosen a player he didn't believe in.

Complexity of Decision-Making in Professional Sports

Pegula's intervention in the press conference highlighted the complexity of the decision-making process in professional sports. It also raised questions about the balance between coaching influence and executive authority in player selection. The situation underscores the challenges teams face when integrating young players and the importance of clear communication and accountability.

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