Why Americans Are Loving Butter and Cheese More Than Ever

It's no secret that Americans are eating more butter and cheese than they have in decades. In 2023, the average person gobbled up 6½ pounds of butter and over 40 pounds of cheese, shattering 50-year records. While health experts suggest cutting back on saturated fats, taste and price often win out. During the pandemic, home cooking and baking boosted butter's appeal. And with dairy prices dropping after last year's inflation spike, it's become an affordable treat. People also prefer knowing where their food comes from.

This trend towards transparency gives dairy a healthy edge. Meanwhile, milk is taking a backseat. Fluid milk consumption hit a record low at about 15 gallons per person last year, outpaced by drinks like sodas, energy drinks, and even bottled water. Yet, there's optimism. Brands like Fairlife, with higher protein and lower sugar, are capturing consumers' taste. And cheese? It's a favorite for snacking and meals, even in tough economic times. It seems cheese and butter might be here to stay, despite health warnings.

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