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Why big sports cities in the US won’t host the 2026 World Cup
North America (United States, Canada, Mexico)Thursday, June 4, 2026
Big events can bring short-term tourism and attention, but history shows they don’t always pay off. After the 1994 World Cup in the US, host cities lost billions despite early forecasts of profit. Spending on stadiums and security didn’t magically boost local economies. Instead, some areas saw fewer visitors because locals avoided crowded spots. Even now, cities like Kansas City stepped in to represent the Midwest, but will the gamble pay off?
FIFA says hosting can leave lasting scars. Stadiums built for one event often sit empty after the party ends, draining public money. Brazil and South Africa faced similar issues after past World Cups. Still, some US cities tried to make hosting work by investing in projects like public transit and parks—hoping these changes would bring long-term value, not just short-term buzz.
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