Why Do Seniors in Taiwan Want Smartwatches?

Key Findings from Recent Study

• Functionality: Seniors prioritize how well the smartwatch performs.
• Ease of Use: User-friendliness is a crucial factor.
• Social Influence: Opinions of friends and family significantly impact purchasing decisions.
• Support: Availability of help and assistance boosts comfort levels.

Overcoming Fears

• Risk Perception: Fear of malfunctions does not deter seniors from buying smartwatches.
• Self-Efficacy: Belief in their ability to use the device reduces worries about potential risks.

The Power of Social Influence

The most critical factor in seniors' decision to purchase a smartwatch is the opinion of their peers. This highlights the importance of social proof and recommendations from trusted sources.

Benefits of Smartwatches for Older Adults

• Health Monitoring: Track vital signs and health metrics.
• Connectivity: Stay connected with loved ones.
• Independence: Enhance quality of life and promote independent living.

Recommendations for Manufacturers

• User-Friendly Design: Ensure devices are easy to use.
• Robust Support: Provide adequate customer support and assistance.