Why Netflix Walked Away From Meghan Markle’s Jam Business

< Netflix Dumps Meghan Markle’s Lifestyle Brand as As Ever Flourishes Alone >

The Rise and Sudden Fall of a Royal Venture

Netflix once placed a bold bet on Meghan Markle’s lifestyle brand, As Ever, alongside her home makeover series With Love, Meghan. A year later, the streaming giant abruptly abandoned the project—dropping its signature jams, honey, and tea products, not to mention the infamous royal wedding-scented candle. Insiders revealed that Netflix dismissed the brand as a mere "side project," even admitting it was holding the Sussexes back.

A Royal Exit, But a Brand on the Rise

The Sussexes’ team now claims Markle is relieved to refocus on As Ever independently. Yet whispers persist: if the brand was as profitable as Netflix claimed, why sever ties so abruptly? The split came at a cost. Rumors suggest growing tensions between Netflix and the royal couple, though the streaming giant insists the separation was always part of the plan—despite last summer’s near-collapse in negotiations.

When a revised deal was struck in August, it was far less lucrative than their original agreement, leaving industry observers to wonder: who blinked first?

As Ever Stands Tall Without Netflix

Meanwhile, As Ever thrives, peddling luxury jams and wines priced well beyond $200. The brand’s team insists it’s flourishing, but skeptics question Netflix’s motives. If the venture was truly as successful as claimed, why walk away?

One thing is certain: Meghan Markle now has full control—no streaming giant standing in her way.