Why Telling Everyone's Stories Can Make Movies Better

Mission Kamala Avila-Salmon is on a mission. She believes that movies should tell stories that include everyone, not just a few. She thinks this isn't just good for society, but also good for business.

Journey Through the Entertainment Industry

Music Industry

Her journey started in the music industry. She learned how culture and influence work together. She saw how talent is found, developed, and shared with the world.

Business School

When the music industry changed with digital technology, she became interested in how businesses adapt. This led her to business school, where she reconnected with her love for storytelling.

Hollywood

After business school, she moved to Los Angeles to work in Hollywood. She worked in marketing and publicity, which gave her a unique perspective on how the industry decides what stories are universal.

Television and Tech

Avila-Salmon later worked in television marketing and tech, which expanded her understanding of how distribution affects power.

Inclusive Content

Lionsgate

She worked at Lionsgate as Head of Inclusive Content, where she made sure every script and project was considered through the lens of inclusion.

Production Company

After Lionsgate, she started her own production company. She focuses on stories that intersect culture and commerce, aiming for reach, scale, and broad entertainment value.

The Gates

Her first produced thriller, "The Gates, " is expected in 2026. She believes that commercial genres like horror, thriller, and rom-com can be the invitation to inclusion.

Inclusion and Blockbusters

Avila-Salmon's career shows that inclusion is not competing with blockbuster ambition. It is fueling it. She invites us to imagine a more accurate and expansive definition of universality. One that reflects who audiences are and have always been. Inclusive stories are not a niche lane. They are the future of blockbusters.