sportsliberal
Women‑Owned College Gear Takes the Spotlight
USAWednesday, March 18, 2026
Fanatics is putting a spotlight on women‑run brands for Women’s History Month.
The focus isn’t just on the big names; it’s about fresh styles that let fans show support in a modern way.
Featured Brands
- WEAR by Erin Andrews – polished jackets
- Gameday Couture – sparkly tees, sporty accessories
- Baublebar – charm necklaces
Team‑Specific Picks
| School | Item | Description |
|---|---|---|
| Duke Blue Devils | Oversized bomber jacket (full‑snap design) | From Gameday Couture |
| Arizona Wildcats | Oversized tee | Keeps fans cool under the desert sun |
| Michigan Wolverines | Rhinestone‑decorated sweatshirt | Extra flair on game day |
| Kansas Jayhawks | Team‑dedicated charm necklace | From Baublebar |
| Indiana Hoosiers | Historic playoff‑season sweatshirt | Mixes cuteness with sport |
These items show how women entrepreneurs are reshaping fan fashion. The pieces reflect the spirit of college sports while celebrating female leadership in business.
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