Zinc Media Takes “Stars of Science” Into a New Era

Zinc Media Group, a British powerhouse behind high‑profile TV projects, has secured a $6 million contract to revamp the 18th season of Stars of Science, a popular show spotlighting Arab inventors and entrepreneurs. This marks Zinc’s first major entertainment deal in the Middle East.

A Complete Creative Overhaul

Instead of merely extending the existing format, Zinc plans a full creative transformation:

• AI Integration – Artificial‑intelligence tools will be woven into the studio experience.
• Storytelling Refresh – New techniques aimed at capturing younger viewers while preserving the show’s core focus on innovation.

Leadership & Vision

• Executive Producer: Andrea Hamilton, known for The Voice and Strictly Come Dancing, will steer the project. She aims to deepen audience connection through heightened emotion, suspense, and narrative flair.
• Middle‑East Production: The show will be produced by Zinc’s Middle‑East label, The Edge, based in Media City Qatar.
• Broadcast Strategy: Airing in both Arabic and English, targeting 22 Arab markets plus the global Arab diaspora.

Distribution & Marketing

• Zinc Distribution will handle global sales and coordinate regional marketing efforts.
• CMO Faye Jackson highlighted the commission as a milestone for Zinc’s Middle East expansion, emphasizing the blend of premium production, entertainment expertise, and strategic communication.

Zinc’s Diverse Portfolio

Zinc brings a wealth of experience ranging from award‑winning documentaries to mainstream reality shows. Its labels—Tern TV, Raw Cut, Brook Lapping, and others—support creative content worldwide, positioning the company to deliver a fresh, engaging iteration of Stars of Science.