LND topic: brand-marketing page 1

brand marketing

Tech, Brands, and Stars Collide at Cannes Lions

June 19, 2026

Cannes Lions isn't just about flashy ads and golden statuettes. Every year, the festival becomes a real-time lab where tech, marketing, and pop culture mix to test new ideas. This time, two unusual events are bringing together athletes, musicians, and brand bosses under one roof. On one evening, bas

business

Virtual stars: what makes fans buy?

March 25, 2026

More companies are betting on digital personalities to push products. At first glance, it sounds futuristic—animated faces, synthetic voices, and storylines made to order. But the real question isn’t how new this idea is, but how well it actually works. Researchers tested three big levers that migh

business

Why Big Names Are Back in the Spotlight

January 13, 2026

Brands are shelling out big bucks for celebrities to star in their ads. In 2025, over a billion dollars was spent on securing top talent, beating pre-pandemic numbers. This surge in spending shows a clear shift in advertising strategies. Marketers are under pressure to prove their ads work. With th

entertainment

The Super Bowl's Mega Ad Battle

February 7, 2025

There is only one massive event where entertainment and advertising collide. It is the Super Bowl. The 2024 game will be played on February 9th and will be broadcasted on Fox. The Super Bowl is the biggest advertising event of the year. Do you want to know why it's so expensive? Because it reac