business
The New Starbucks CEO's Plan to Revitalize the Business: A Path to Success?
September 11, 2024
As new Starbucks CEO Brian Niccol takes the reins, he's focusing on improving the chain's U.S. business before tackling international issues. Niccol outlined four areas for improvement: the barista experience, morning service, cafes, and branding. He plans to invest in tech to improve working cond
