LND topic: consumer-engagement page 1

consumer engagement

How Big Brands Use AI and Events to Shape the Future

July 4, 2026

At a recent gathering in Cannes, top executives from major companies shared how they blend technology and creativity to stay ahead. Instead of just talking about AI, they showed how it’s changing their work—sometimes in surprising ways. Take IBM, for example. Their marketing team used AI to cut dow

entertainment

Bose Turns Into a Music‑Made Media Company

June 18, 2026

Bose is moving beyond headphones and into the heart of music culture. The company has set up Bose Studios, a home‑grown production hub that will create shows, films and podcasts. Instead of buying big hits for commercials, Bose plans to launch its own label, Bose Records, to help fresh artists

entertainment

Celebrity Versus Ads: Who Really Wins

February 11, 2025

The Super Bowl LVIII broadcast had a record number of celebrity-studded ads, with a whopping 57 out of 94 product ads featuring famous faces. This is a 22% jump from the previous year. A-listers were paid big bucks, in the $3-$5 million range, for their appearances. But, did these celebrities help t