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Samsung TVs undercut Hisense in a surprising price move

April 15, 2026

Samsung Electronics just dropped some unexpected numbers. The company’s 65-inch QLED model costs $3, 200, which is about $300 less than Hisense’s closest 65-inch rival. Even Samsung’s step-down model, the 55-inch CU7000, rings in at just $1, 600. When two big brands line up such clear pricing gaps,

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