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online recruitment
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Research in the digital age: Keeping study participants real

July 6, 2026

Screens have become gateways to research. More studies now recruit online rather than in person, especially since the pandemic pushed everything remote. Online methods make it easier to reach people from different places, backgrounds, and life circumstances. But there’s a catch—some people try to sn

science

Who Joins Online Studies? A Look at Who Volunteers

December 16, 2025

Online studies are a big deal these days. They make research easier and faster. But there's a catch. Not everyone joins these studies. Some people are more likely to volunteer than others. This can cause a problem called volunteer bias. It can make the results of the study less accurate. A recent s

health

How Tech Can Reach Seniors

February 25, 2025

Older adults are a growing part of the US population, but finding them online is still a challenge. As technology moves forward, the gap between seniors and digital recruitment grows. This is a problem that needs to be addressed. The PLAN trial showed us some lessons. It's clear that the way we

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