YouTube’s price hike: what’s behind the latest fees and who pays the price?

For the first time since 2021, watching YouTube without ads will cost U. S. users more. A basic Premium membership jumps from $13. 99 to $15. 99 a month, while a family plan rises to $26. 99. The cheaper YouTube Lite tier, which skips ads on most videos but still shows them on Shorts and music, now