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ford motor

Ford’s battery push: a smart bet or just hype?

June 18, 2026

Ford isn’t just building cars anymore—it’s diving into the battery game. The company recently launched Ford Energy, a new arm focused on massive battery packs for data centers and power grids. Why? Because AI needs a ton of electricity to keep running, and companies can’t afford blackouts. Ford want

business

Ford's Shift on Diversity and Inclusion: A Step Backward or a Pragmatic Move?

September 15, 2024

Ford, one of the most iconic American automakers, has made some significant changes to its diversity and inclusion policies. In an email to employees, CEO Jim Farley announced that the company has "shifted" its employee resource groups' focus and ended participation in external culture surveys by th

business

"Ford's Profit-Pumping Pro Business Gets a New Leader, But What's Next?"

September 13, 2024

It's no secret that Ford's Pro commercial and fleet business has been a cash cow for the automaker, with CEO Ted Cannis at the helm. But now, Cannis is hanging up his hat after 35 years with the company. As he departs, Ford has announced an interim replacement, Andrew Frick, president of Ford's trad