consumer behavior
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finance

Shoppers Prefer Phones Over Stores This Black Friday

December 2, 2024

This year, Black Friday saw a big change in how people shopped. Instead of heading to stores, many Americans chose to shop online using their phones and computers. Stores didn't see much growth in sales, only about 0. 7% more than last year. But online sales jumped by a whopping 14. 6%! A data firm

business

Tackling Consumer Overconfidence: A Smart Way to Price Services

November 21, 2024

Imagine you’re a service provider, and your customers are a bit too confident about how much they'll use your services. This overconfidence can mess with your pricing strategy. Traditional pricing models assume customers are rational, but we all know that’s not always the case! Overconfident custome

politics

Why Do We Shun Neutral Things Just Because the 'Other Side' Likes Them?

November 20, 2024

Have you ever avoided something you normally like just because someone from the "other side" of the political spectrum enjoys it too? This study shows that people in Sweden often distance themselves from simple things like clothes and chocolates when they find out these items are favored by politica

technology

iPhone Sales Jump as AI Technology Arrives

November 1, 2024

Apple has seen a 6% increase in iPhone sales for the July-September period, totaling $46. 22 billion. This boost comes after two consecutive quarters of decline, suggesting that Apple's recent focus on artificial intelligence is starting to pay off. The iPhone's success helped Apple's overall revenu

business

Walgreens: Closing Doors, Seeking Fresh Start

October 16, 2024

Walgreens is shutting down about 1,200 of its stores in the U.S. This move comes as the drugstore chain faces challenges like reduced prescription payouts, increased costs, and competition from online retailers and rivals with lower prices. The pandemic boost from COVID-19 vaccinations has also worn

environment

The Price of Coffee: Climate Change's Hidden Cost

October 2, 2024

Ever thought about what makes your favorite coffee so expensive? It's not just the fancy brewing methods or trendy cafes. The main culprit is climate change, which is making it harder to grow the beans. Countries like Vietnam and Brazil, which produce a lot of the world's coffee, are facing droughts

technology

Riding into the Future: How Cars Will Shape Your Consumer Habits

September 17, 2024

Imagine a world where your car knows exactly what you want, even before you do. With the rise of in-car cameras and advanced technology, the future of driving is not just about getting from point A to point B, but about a personalized experience that caters to your every need. From tailored advertis

entertainment

Do Celebrity Endorsements Hold Up to the Hype?

September 13, 2024

The allure of celebrity endorsements is undeniable. From athletes to musicians, celebrities leverage their fame to peddle products, support political campaigns, and build their personal brand. But do these endorsements actually work? Is it just a clever marketing ploy, or does it genuinely impact co